Why DIY Video Tools Is Not for Everyone.

Corporate Video Investment Company
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Why DIY video tools don’t work for everyone

For some people, taking the DIY approach is fine.  However, below are some of the main reasons why and how DIY video tools often aren’t the best approach for the majority of businesses and professional services, no matter how good their intentions may be.

Most people have similar ideas

The thing is, any idea that you come up with for a video is going to be similar to those of your competition as well as just other people in general.  So, no matter what you produce, it will be “tired” and “overdone” which can only result inyour viewers getting turned off when watching it.  It may even lead them to go to your competition, especially if their video content is professionally done.

Amateur videos will look amateur

From shotty camera footage to weird angles and lighting, there’s a lot of technique that goes into a video production that the amateur can’t be expected to know.  As such, the video itself will look and feel amateur to anyone watching it– not a good look for a professional vibe!

Many struggle to edit their own content proficiently

Just as challenging as production in its own right, video editing is also a lot of work, and it takes a lot of experience and grit to be able to do it seamlessly!  An unedited (or improperly edited) video will be sloppy, lacklustre and will underwhelm the potential customer that’s taken the time to watch it.  It may even lose you a sale if it’s bad enough.  Harsh, but true.

Your content will look similar to other videos

That’s right! No matter what they have promised you.  A template is a template.  No matter how much customisation is possible.  From changing of logos to colour schemes, your content will still be the same.  Imagine this, you put up a video on social media promoting your product or services, and another company used the same platform to create their videos, bad enough? Afraid not.  What if that company is nothing but a scam?  There goes all your branding and marketing efforts.

This is in no part the template provider’s fault, but unfortunately, they will have no control over who uses their template.   Audiences will have associated your brand with that company and to make things worse, and your comment box is filled with visitors warning others about your company.

The verdict

Unless you are a retired video production specialist who is starting up a side business and wants to shoot their own content, your amateur DIY videos will not stack up to the professional competition.  While going with a DIY video tool or service may save you some cash up front, you have to remember that these videos represent your company.  This means that what viewers watch is going to be what they use to determine whether they want to give you their business or not.  Think carefully about whether or not your DIY video tools and services are going to give the right professional effect or not!

Sure, it’s going to cost some money to get those professional videos up and running if you go with a professional service. Still, since your professional reputation depends on it, you’ll always find it worth your time and money, especially with all of the market competition these days!  

Speak to a production company.  Be upfront about your budget and expectations.  If it’s going to be a low-cost production, you will still achieve better results than signing up with DIY Video Tools websites.  You can contact us for a chat or view our portfolio or any other video production agency’s work.  As you will see, no two videos are identical.