Why corporate video is important for SMEs
A corporate video is an excellent way to convey your story to your targeted audience. Every company, brand or individual can come up with a video but making a video with a purpose is what makes your products/services to sell more. Corporate Videos are an effective way to communicate the right message and invoke your viewers to purchase your products/services.
If you are a small or medium business owner, then you may be using different marketing strategies such as social media marketing, content creation, tv commercials, etc. They help your business in getting more popularity and increase your profit and sales ratio. Using corporate videos and adding video marketing in your list would be a great idea. Well, actually…a fantastic idea.
With the rise of technology, various video production companies have emerged. They are providing services like animation videos, music videos, short films, infographics and corporate videos, etc. Many businesses have taken their brands on the next level with the help of corporate video production services keeping in mind the interests of their targeted audience.
What are Corporate Videos?
A corporate video is a high-quality video produced by a company which elaborates a brand’s story to a specific group of people. A corporate video is always created with a purpose such as it can be dedicated to products, services, staff training, promotions, etc.
Corporate videos can help to increase the productivity of small and medium-sized enterprises. These videos are produced keeping in mind the interests of your clients and customers so that they connect more deeply with your business, and it will increase your traffic, sales and revenue.
Advantages of Corporate Videos For A Business
1. Easy Marketing
One of the most important benefits of corporate videos is that they are an easy and fun way to market your business and showcase your services. They shouldn’t be like fancy Hollywood videos. Instead, they should be focused on user interests, the product uses, and industry trends. Videos remind your audience that the company is run by people having similar interests, values, and beliefs.
2. Tells Your Story
Corporate Videos provide you with an opportunity to tell your story to your audience in an exciting and entertaining way. Another reason for videos to be effective for small and medium businesses is that they provide you with an opportunity to explain the benefits of your product without any commercial limitations. For example, television and radio commercials are limited to 30 – 60 seconds, but there isn’t any restriction in corporate videos. Although you can make longer videos for your business, it is recommended to keep the length of videos under 5 minutes.
3. Videos are loved by search engines.
If your video is professionally documented with appropriate tags and description, and it provides the solution to the problems that your viewers are searching for, then it will rank higher in the search engines. You can also use YouTube to build a large amount of audience and create your brand following. Videos can also help you to provide a competitive edge over your competitors.
4. Easy on Eyes
According to a research, nowadays, people find it easy to watch than reading a book. People love to see visuals and moving objects. People love to watch videos as they are much more comfortable than reading which feels like doing some actual work.
5. A corporate video is the Best Tool For Brand Awareness
Videos are a combination of visuals and audio, which makes them special as they help in stimulating real-life experiences to your audience. Video can help your customers to feel the product in real even if they have never bought it. Video is the most powerful tool for brand awareness. You can also include music in your videos which help in enhancing the mood and intensity of your customers.
6. Easy to Share
Videos are easily shareable. You can use different social media platforms like Facebook, YouTube, and Instagram, etc. for sharing your videos and making them reach more people. It will help you to engage the people with your business in the form of comments and discussions. There is also a probability that people will share your videos with their friends and relatives, and in this way, a never-ending chain will start. You can get millions of views without even paying a single penny.
So, from the above discussion, it is concluded that corporate videos play a crucial role in making a business more successful. But they should be produced with the help of a professional video production company so that you get a high-quality video. If you are looking for a video production company, then you should reach out to Capital M Productions. We offer a wide range of video production services at the most affordable rates.
Once you have your corporate video, best to use it to rise in your SEO rankings. Here is a good read.