Corporate Video Production
Are you thinking of promoting your business, perhaps create brand-awareness or you need to explain or showcase how your product works? Then a corporate video production is something you should look Ito as it will be an ideal tool for you. In fact, corporate videos are so effective that businesses using them can grow their revenue 49% faster year on year than organisations that don’t. While corporate videos have a long tainted history of being boring, bland and unappealing, we bring a new approach. We’re a different breed altogether- we care about our work immensely – how it is received, how it looks and most importantly, how it performs.
What is a Corporate Video?
Mention corporate videos, and you immediately think of glossy promotional videos designed with the sole purpose of selling you a brand, product or service or perhaps all three. It is quite typical of corporate videos but one that continues time and again to be highly successful. According to socialmediatoday.com, The State of Video Marketing 2020, 92% of marketers reports that video is an integral part of their marketing strategy, and 85% of businesses use videos for marketing.
It’s no secret that one of the main advantages of corporate videos is that they can be very entertaining. A HubSpot study found that 54% of consumers want more video content from brands and companies and support the use of video as a marketing tool in their business. Corporate video production has become increasingly important in recent years because, as a Hubspot study notes, “54% [of] consumers [want] to see video content about brands or companies.
You can easily share your corporate video explaining your company’s message social media, providing you with the ability to reach a wider audience and increase the reach of your brand. Corporate video productions from this Singapore-based company can also help you make your video process more efficient and enjoyable.
Corporate videos point out features and benefits of working with a particular company, show how they differ from the competition and flaunt them. Product videos give an overview of a complicated product or service that requires little more than an explanation to your customers to understand.
Each type of video reaches a different goal, and each video covers various aspects of the business, such as sales, marketing, hr and customer service.
When you work with a professional production company, you will end up with a concise and exciting video for your company that achieves your original goal and then goes beyond what you thought you could achieve. Make sure your corporate video production company knows the purpose of the video, the brand, and the story at its core. By branding your company or product in your corporate video, everyone who watches will be able to differentiate between you and your competitors in the industry.
When the audience is not related to the concept behind your video, it nullifies the only reason for its existence. If your target group does not connect with your ideas behind the videos, it defeats the whole purpose of creating one. The end product will not look good, which will end up as a negative image of your company. If your corporate video is not that important to your business, then it is not worth its weight in gold. There is a reason why Steve Jobs takes all Apple videos seriously. It is also popularly known that he sits with the editors during post-production.
A compelling video that talks about your business will generate more traffic and engagement, and there is no better way to publish a mix of functionality and personality to promote your brand. If you want to encourage business, perhaps increase brand awareness or explain how your new product works, then a corporate video is an ideal vehicle for you. Anyone can use a corporate video to show professionalism in several ways, the first being to invest in corporate videos yourself, to broadcast professionalism and to show that you are serious about the brand and your product. It is not enough to present content but also the quality of its content.
Anyone can spice up something as dull as an investor presentation with the help of a production company that has experience in corporate video editing. Although not all video formats can be applied to every business, all types of companies can benefit from investing in video production. In other words, there is no template for one.
Again, when you are approaching a corporate video company, remember that you need to have a clearly defined vision of what you are going to do and a clear understanding of what you are doing.
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